L1-M5 / lesson 2 of 2

Disclose clearly and keep useful records

A communications team prepares synthetic imagery and a public-interest article.

10–15 min · 0/4 steps complete

Start here / A workplace decision

Publish with clear responsibility

A communications team prepares synthetic imagery and a public-interest article.

The image depicts a real person in an invented situation.

Before you read / Think it through

In “Publish with clear responsibility”, what would you check or do first?

Pause and form your answer, then compare the reasoning. This reflection is not scored.

Compare the reasoning

Assess the disclosure requirement and presentation before publication.

The ideas below give you a method for this decision. Then work through the rest of this case and try the decisions yourself.

Part 1 of 4 Learn the ideas

Choose a topic0 of 5 read

Deepfake disclosure

Deployers must disclose relevant artificially generated or manipulated deepfake content.

Assess resemblance to real people, objects, places or events.

In the workplace

A fictional-looking picture and a realistic false depiction need different analysis. A parody label is not a universal exemption.

Remember this

Artistic and similar works have tailored disclosure rules.

The workplace case

YOUR CASE / COMPANY RULES AND TRANSPARENCY

A communications team operates a website chatbot and prepares an AI-generated image of a real public figure for a campaign. It also drafts a public-interest article using AI. A human editor will review the article, but nobody has decided who holds editorial responsibility.

Quick reference / five key ideas

Deepfake disclosure: Artistic and similar works have tailored disclosure rules.
Public-interest text: Assign responsibility rather than relying on a quick glance.
Timing and accessibility: Consider accessibility and the actual user experience.
Records with a purpose: Follow a defined retention rule, not unlimited storage.
Incident escalation: Do not make external notifications unless assigned that role.